Elements of a Request for Sponsorship
Writing a sponsorship proposal
- Investigate the appropriate time to send your proposal
- Remember to follow sponsorship guidelines provided by a potential sponsor
- Introduce your organization and provide background information
- Do not assume the sponsor knows who you are or what you do
- Be creative
- Address the following points in your proposal:
-Overview of your organization
-Benefits your organization can offer the sponsor
-Credentials and key personnel
-A list of current and past sponsors
-Outline of what you are prepared to offer the sponsor
-Extent of any media coverage
-A realistic estimate of the amount of people who participate
-The current level of community support and awareness of the project
List the Benefits
- Determine what is "marketable"
- List every benefit you can offer the sponsor
- Value the sponsorship on merit, rather than what you would like to recieve
- Ensure everyone knows the name and business activities of the sponsor
- Take every opportunity to publicly thank and aknowledge the involvement of the sponsor
- Display the sponsor's logo whenever required by your agreement
- Honor the agreement
- Maintain signs and other materials that mention the sponsor
Keeping a Sponsor
- Be aware that the sponsorship market is competitive
- Monitor your sponsors business and ensure your activities are relevant to the sponsor
- Demonstrate you understand the sponsors business
- Find out which of your current activities are most valuable to your sponsor
- Make sure everyone involved is happy to continue with the sponsor
- Evaluate your activities, if you can offer the sponsor increased benefits, ask for a higher level of sponsorship